Volume 14, Issue 18
Week of May 9, 2011
In This Issue
Feature: Special Letterbringing “Home Energy Efficiency” Into The Home
- The Imperative: Doing More While Consuming Less
- Market Development: The Importance of Reaching “Everyone Else”
- The Complexity and Cost of Customer Acquisition
- About Brad Peacock
Publisher’s Note: I love learning about, and from, people like this issue’s author, Brad Peacock. Perhaps it’s because I spent so much time in the academic world that hearing someone talk about what actually works is a breath of fresh air. More likely it’s because, even in the world of business and technology, too much time is spent on the ultimate spring for the mousetrap, and too little on the ecosystem of getting them into the right hands and places.
For SNS members, action is at least as important as words. You have to be smart enough to get it right, but if you can’t then get it done, who cares?
This week’s letter takes many of the clean-energy issues so dear to investors and technologists today square-on, and brings the matter down to spending the same brain cells getting things done: getting them installed and used.
Why spend $2B on Webvan if no one is going to use it?
I think you, too, will find yourself somewhat delighted to read about bringing intelligence and Valley-like focus to actually making things happen, once they’ve been properly designed. The lessons learned here would apply to many, if not all, other technology markets. – mra.