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SNS: What is XXVI (Alphabet) (Google)?

SNS: What is XXVI (Alphabet) (Google)?


In This Issue
Week of 01/22/2018
Vol. 23 Issue 3

FEATURE: What Is XXVI (Alphabet) (Google)?

  • What Is Google?
  • Google’s Numbers
  • What Is Advertising?
  • Alphabet: The Algo Co
  • Summary

Quotes of the Week

Takeout Window

  • New Audio Technology from Google
  • Flow and Interaction: The Reach of Complexity


  • Financials: Alphabet Is Google
  • Chinese Buy Grindr



Among the hundreds of interesting things about Google, there are three that stand out, to my mind:

1. The company started as an algorithm, and made money by accident.

2. Founders Larry Page and Sergey Brin decided very early on to enable employees to use a fraction of their company-paid time for innovating.

3. At a moment in history when global CEOs generally responded to threats from China with cupidity, fear, and greed, Google’s founders showed moral courage and discipline, defying the Chinese Communist Party while protecting the longer-term security of its customers and shareholders.

In order to understand this interesting company, I found it worth asking the question of other large technology companies:

What do they stand for? What, for example, is Microsoft? What is Intel?…

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