Volume 16, Issue 16
Week of April 29, 2013
In This Issue
Feature: When Windows Tanks
- Why Microsoft Is Right, and Why Windows 8 Is Wrong
- Bill’s Strategy at the Old Microsoft
- Are PCs Dying?
- What Happens to Microsoft?
- What Happens to the Industry?
- From a Higher Vantage Point
Quotes of the Week
- “Google Now” Takes On Siri
- Intel’s New Leaders
- Desktop OS Marketing Share
- Microsoft Stock Performance
- “Google Now” Comes to the iPhone and iPad: Look Out, Siri
- The Microsoft Surface RT
- Rupert’s Intellectual Damage
I recently found myself asking fellow panelists at an MIT Forum what would happen if Windows 8 just didn’t take off. There was a conversational pause, so I asked again. No takers. Perhaps it was because we were in Seattle, but no one wanted to talk about the elephant in the room.
It’s quite likely that Windows 8 will be a bomb. If no one buys it, then what? What will happen to Microsoft, and what will happen to the rest of the computer industry?
This seems to me to be a critical strategic issue facing everyone involved. While there are currently online arguments about the level of sales, and why they are falling short, I haven’t seen the larger, much more important question raised regarding what happens if the whole thing just tanks.