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SNS: Augmenting Reality

SNS: Augmenting Reality


SNS Subscriber Edition
Week of 4/4/2016    
Vol. 21 Issue 12

In This Issue

Feature: Augmenting Reality

  • Industrial AR
  • Military AR
  • Augmented Augmented Reality

Quotes of the Week

Takeout Window

  • VR or 3D? Let’s Get It Straight
  • The InfoMercantilist Trail to DRAM

Upgrades and Numbers

  • Mark Hurd on Cloud Computing: “Inevitable”
  • The Apple SE: Apple Under Spindler?
  • From LIGO to Resonance


As a past advisory board member of the University of Washington Human Interface Technology Lab and a member of the board of directors of WorlDesign – perhaps the world’s first Virtual Reality applications company – I’ve been optimistic about VR and Augmented Reality (AR) for a long time. And as the world ramps up for the Next Round of Getting Excited about VR, I am all for it.

Well, there might be a couple of caveats. First: VR, when and if it finally comes into mass acceptance, will mostly be feeding an entertainment market. There’s nothing wrong with that, and it’s a very large market, but VR, in my opinion, will never really break out. If you think about all of the videogame players together, plus some, that’s the future of VR – at least for now.

Second: , There seems to be an increasing amount of conflation between VR (often driven by smartphones in a holder) and 3D. Let’s put it this way: when View-Master comes out with its own VR set, you know things are getting way too confusing.

On the other hand, AR seems to have unlimited potential.

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