SNS Subscriber Edition
Week of 4/4/2016
Vol. 21 Issue 12
In This Issue
Feature: Augmenting Reality
- Industrial AR
- Military AR
- Augmented Augmented Reality
Quotes of the Week
- VR or 3D? Let’s Get It Straight
- The InfoMercantilist Trail to DRAM
Upgrades and Numbers
- Mark Hurd on Cloud Computing: “Inevitable”
- The Apple SE: Apple Under Spindler?
- From LIGO to Resonance
As a past advisory board member of the University of Washington Human Interface Technology Lab and a member of the board of directors of WorlDesign – perhaps the world’s first Virtual Reality applications company – I’ve been optimistic about VR and Augmented Reality (AR) for a long time. And as the world ramps up for the Next Round of Getting Excited about VR, I am all for it.
Well, there might be a couple of caveats. First: VR, when and if it finally comes into mass acceptance, will mostly be feeding an entertainment market. There’s nothing wrong with that, and it’s a very large market, but VR, in my opinion, will never really break out. If you think about all of the videogame players together, plus some, that’s the future of VR – at least for now.
Second: , There seems to be an increasing amount of conflation between VR (often driven by smartphones in a holder) and 3D. Let’s put it this way: when View-Master comes out with its own VR set, you know things are getting way too confusing.
On the other hand, AR seems to have unlimited potential.