SNS Subscriber Edition Week of 4/4/2016 Vol. 21 Issue 12
In This Issue
Feature: Augmenting Reality
Industrial AR
Military AR
Augmented Augmented Reality
Quotes of the Week
Takeout Window
VR or 3D? Let’s Get It Straight
The InfoMercantilist Trail to DRAM
Upgrades and Numbers
Mark Hurd on Cloud Computing: “Inevitable”
The Apple SE: Apple Under Spindler?
From LIGO to Resonance
Ethermail
As a past advisory board member of the University of Washington Human Interface Technology Lab and a member of the board of directors of WorlDesign – perhaps the world’s first Virtual Reality applications company – I’ve been optimistic about VR and Augmented Reality (AR) for a long time. And as the world ramps up for the Next Round of Getting Excited about VR, I am all for it.
Well, there might be a couple of caveats. First: VR, when and if it finally comes into mass acceptance, will mostly be feeding an entertainment market. There’s nothing wrong with that, and it’s a very large market, but VR, in my opinion, will never really break out. If you think about all of the videogame players together, plus some, that’s the future of VR – at least for now.
Second: , There seems to be an increasing amount of conflation between VR (often driven by smartphones in a holder) and 3D. Let’s put it this way: when View-Master comes out with its own VR set, you know things are getting way too confusing.
On the other hand, AR seems to have unlimited potential.
